Did you receive an alert from Facebook about their COOKIES?
The likes of Safari and Firefox have been introducing Cookie Blockers. This limits the amount of post-ad-click data Facebook can see (and consequently has an impact on your advertising, reporting and Ad optimisation).
Phew, techie stuff.. so, here’s what I’m covering in this video..
• What’s the difference between 1st Party and 3rd Party Cookies
• Why this is having an impact on your Facebook Ads
• What Facebook is doing about it
• What you need to do about it